Service 01
Thinking Session
A focused strategy conversation for founders and product leaders who need to make sense of a messy idea, workflow, or decision before committing the team to a direction.
Book a sessionProduct clarity for founders and teams
Turn complex product ideas into clear, usable systems.
The Hooman Loop helps founders and product teams make sense of complicated ideas, workflows, and experiences through strategy, UX, prototyping, and decision architecture.
What we help unblock
When the product is hard to explain, the work needs structure.
Sometimes the idea is strong, but the product shape is not clear yet. Sometimes a team is stuck between strategy, interface, operations, stakeholder debate, and AI possibilities.
Hooman Loop works in that messy middle: founder-led products, B2C experiences, workflow-heavy platforms, onboarding, dashboards, service flows, internal tools, and human-in-the-loop systems where trust and clarity matter.
How we work
Structured engagements that turn ambiguity into product direction.
Service 02
Product Clarity Sprint
A short, structured engagement that turns ambiguity into product direction, priority decisions, draft flows, and artifacts your team can react to quickly.
Start with a Thinking SessionService 03
Decision Architecture
A deeper working partnership for complex product moments: stakeholder alignment, workflow design, product strategy, service flows, and high-trust experiences.
Start with a Thinking SessionService 04
AI-Native Prototyping
Rapidly shape tools, product concepts, and human-in-the-loop workflows with AI-assisted design and prototyping, so the team can test the system before overbuilding it.
Start with a Thinking SessionSelected work
Designed for real-world complexity, not portfolio theater.
Selected product work from senior in-house and contract roles across enterprise security, certification, field operations, and financial services. Each outcome below is a measured result from that work.
Enterprise learning / security
Turned a fraud-heavy access model into a scalable enterprise product path.
Reframed a promo-code abuse problem as an enterprise systems opportunity, reshaping access, controls, and purchasing logic into a secure, commercially viable experience. Fraud incidents went to zero and conversion lifted 30%, per the executive product leader who led the program.
Read the full case studyZero fraud incidents
Certification / mobile UX
Simplified a fragmented learning journey into a clearer certification experience.
Led a redesign that reduced confusion, improved progress visibility, and made the path feel more understandable across devices, especially for busy professionals working outside standard hours. Support tickets fell 18% and certification time dropped 23%.
Read the full case study18% fewer support tickets
Field operations / dispatch
Helped modernize a paper-heavy dispatch workflow into a real-time mobile system.
Designed around real-world constraints like field use, low connectivity, and operational visibility to support faster execution for technicians and dispatchers alike. Dispatch time fell 47%, adoption reached 95%, and paper dispatching hit zero in six weeks.
Read the full case study47% faster dispatch
Luis is the kind of designer who makes teams better simply by being part of them.
Luis brings sharp insight, expert design skill, and strategic clarity to everything he touches.
Incredibly talented at getting senior stakeholders on the same page through masterful UX workshops.
One of the most talented, kind, and gifted product designers I have ever engaged with.
Working model
A product partner who works with your team, not around it.
01
Diagnose
Understand the idea, workflow, users, constraints, and decision pressure around the product.
02
Clarify
Name what matters, what can wait, and what the team needs to decide before building.
03
Prototype
Turn direction into flows, interfaces, and artifacts that make the product easier to discuss and test.
04
Ship + evolve
Support implementation, refinement, and system thinking so the work keeps compounding.
About Luis
Led by Luis Cielak.
People come to Luis when a product, workflow, or idea needs to make sense. He brings 15+ years of product strategy, UX, and systems thinking to ambiguous work across healthcare, fintech, insurance, industrial safety, e-commerce, AI workflows, and service platforms.
Through The Hooman Loop, Luis works with founders and product teams on product clarity, decision architecture, prototyping, and human-in-the-loop systems. He also organizes Cursor Philly, a 200+ member community for builders using AI in real work.
Originally from Mexico City, now based in Philadelphia. Bilingual in English and Spanish.