Where you are
Walk in unsure which bet to make.
One-week Diagnostic Sprint
Walk in unsure which bet to make. Walk out with a plan you would stake the quarter on.
Flat $5,000 diagnostic sprint: diagnosis map, evidence, up to 3 experiment cards, and a 90-minute working session in one calendar week.
Best before roadmap season, post-raise prioritization, or when the team keeps re-litigating the same bets. · B2B · Fintech · Product leads at 1–50 person teams
Transformation
From instinct to evidence in one calendar week.
The hurdle
You have ideas — but quiet fear that you are spending real calendar weeks on the wrong bets and cannot prove otherwise.
Where you land
In one week you will know — with evidence — which bet to run first, which to kill, and why.
The week
Your time: 1–2 days. Mine: synthesis and a 90-minute working session.
Days 1–2
Interviews + materials review
Product lead and key stakeholders (~45 min each). Review experiment briefs, landing pages, early metrics.
Days 3–4
Diagnosis + experiment cards
Draft diagnosis map. Up to 3 structured experiment cards — hypothesis, kill metric, minimum scope.
Day 5
90-minute working session
Decision-maker session. Sequencing recommendation and written readout delivered same day.
Deliverables
What you walk away with on Day 5.
01
Diagnosis map — what is working, what is not, where leverage is
02
Evidence behind the diagnosis (quotes, patterns, data points)
03
Up to 3 experiment cards with hypothesis and kill metrics
04
One-page sequencing recommendation (which bet first / second / third)
05
30-day async follow-up check-in (bonus when booked this quarter)
Selected proof
Designed for real-world complexity, not portfolio theater.
Hooman Loop focuses on products where clarity changes outcomes — better adoption, fewer errors, faster workflows, and less friction between teams and users.
$8.5M+ client-reported impact across enterprise engagements
PMI · Partner Platform
Turned promo-code fraud into a scalable enterprise revenue path.
Reframed a leaky coupon system as an enterprise systems opportunity — domain-based access, admin controls, and a commercially viable B2B experience.
Read case study$3.75M impact · 575% ROI
PMI · Digital Academy
Reduced certification drop-off with a clearer mobile-first journey.
Led a redesign that improved progress visibility for busy professionals working outside standard hours — where the 40% mid-funnel abandonment was happening.
Read case study18% drop-off reduction · $2.8M revenue
MSS · Field dispatch
Modernized a paper-heavy dispatch workflow into a real-time mobile system.
Designed around field use, low connectivity, and operational visibility — offline-capable mobile with reassembly instructions for technicians.
Read case study95% mobile adoption in 30 days · $2.1M savings
Scope boundary
What this is not.
The diagnostic is a decision product — not a design production sprint. Out of scope unless change order:
- UI production or prototype builds
- Research participant recruitment
- Roadmap tooling setup
A Fixed-Scope Design Sprint is the natural follow-on once bets are clear.
Fit filter
Is this the right entry point?
Good fit
- Product leads tired of shipping experiments on instinct who need evidence for which bet to run first
- Teams with experiment briefs, early metrics, or a backlog — but no shared sequencing logic
- Decision-makers who can commit ~45 min interviews and a 90-minute working session in one calendar week
Not a fit
- Teams that need UI production, prototype builds, or research recruitment in the same week
- Orgs without a named decision-maker available for Day 5
- Teams still debating whether product clarity matters — start with a workshop instead
Next step
Ready to stop debating and start deciding?
Book a fit call to confirm the diagnostic is the right entry point — or reserve a founding client spot this quarter.
2 founding client spots available this quarter — same scope, same price.